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    Principles of Marketing Study Set 1
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    Exam 11: Communicating Customer Value: Advertising and Public Relations
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    A Full Page Advertisement in Women's Weekly Magazine Costs Around
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A Full Page Advertisement in Women's Weekly Magazine Costs Around

Question 4

Question 4

Multiple Choice

A full page advertisement in Women's Weekly magazine costs around $69 000.If the magazine has a readership of 1.6 million,this magazine's cost per thousand is about $________.


A) 30
B) 36
C) 27
D) 45
E) 20

Correct Answer:

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