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    Strategic Management
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    Exam 7: International Strategy: Creating Value in Global Markets
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    Theodore Levitt,a Marketing Strategist,argued That People Around the World Are
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Theodore Levitt,a Marketing Strategist,argued That People Around the World Are

Question 65

Question 65

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Theodore Levitt,a marketing strategist,argued that people around the world are willing to sacrifice preferences in product features,functions,and design for lower prices and lower quality.

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