Figure 11-6 -Figure 11-6 Above Shows the Sequential Process of Building Brand

Multiple Choice

Figure 11-6
-Figure 11-6 above shows the sequential process of building brand equity.The second step is to establish a brand's meaning in the minds of consumers.This step consists of two dimensions,B and C,which represent

A) brand performance and brand imagery.
B) brand identity and brand emotion.
C) consumer judgments and consumer feelings.
D) brand awareness and consumer-brand connection.
E) consumer feelings and brand imagery.