Multiple Choice
Using actor Samuel L.Jackson in a Capital One commercial or singer Beyoncé in an American Express ad rather than unknown actors is an example of a popular form of advertising today-the use of
A) a reference group appeal.
B) snob appeals.
C) peer spokespersons.
D) a sex appeal.
E) celebrity spokespersons.
Correct Answer:
Verified
Correct Answer:
Verified
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