A Firm Sells a Medical-Alert Device That Elderly People Wear

Multiple Choice

A firm sells a medical-alert device that elderly people wear around their necks.If they fall or find themselves in an emergency situation, they can just press the button to signal an emergency crew.The company decides to create a fear-appeal ad for the device.A potential downside of this strategy is that

A) fear of the situation is easily transferred to fear of the product.
B) the use of too little or too much fear may do nothing.
C) fear is not a strong enough emotion to get a consumer to act.
D) no research has shown that fear is effective.