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  3. Study Set
    Global Business Study Set 1
  4. Exam
    Exam 14: Competing on Marketing and Supply Chain Management
  5. Question
    ____ Refers to the Expenditures a Customer Is Willing to Pay
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____ Refers to the Expenditures a Customer Is Willing to Pay

Question 32

Question 32

Multiple Choice

____ refers to the expenditures a customer is willing to pay for a product.


A)  Total cost 
B)  Price 
C)  Total cost of ownership 
D)  Price elasticity

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