When Asked to Name a Brand of Sports Drink,most People

Multiple Choice

When asked to name a brand of sports drink,most people will answer Gatorade,and some will respond with Powerade also.But people with diabetes who still need to replenish electrolytes lost during activity or illness cannot drink these sports drinks because they are high in sugar.As a result,a manufacturer has developed Champion Lyte,which contains no sugar.Which type of segmentation did the manufacturer of Champion Lyte use to identify its market?

A) geodemographic
B) usage-rate
C) demographic
D) benefit