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    Principles of Marketing
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    Exam 8: Products, Services, and Brands: Building Customer Value
  5. Question
    ________ Occurs When a Company Lengthens Its Product Line Beyond
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________ Occurs When a Company Lengthens Its Product Line Beyond

Question 7

Question 7

Multiple Choice

________ occurs when a company lengthens its product line beyond its current range.


A) Product line filling
B) Product line stretching
C) Co-branding
D) Niche marketing
E) Market diversification

Correct Answer:

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