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Why Does Direct-Mail Marketing Most Likely Remain a Popular Promotional

Question 131

Multiple Choice

Why does direct-mail marketing most likely remain a popular promotional tool for marketers?


A) It does not disturb consumers enrolled in the Do Not Call Registry.
B) It provides something tangible for people to keep.
C) It builds long-term customer relationships.
D) It involves very low marketing costs.
E) It reaches the consumer very quickly.

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