Altron Herbals Is Trying to Market a New Sunscreen Lotion

Multiple Choice

Altron Herbals is trying to market a new sunscreen lotion.In order to find out which segment of the market they should target,they have prepared a questionnaire that asks potential consumers about lifestyles,especially their activities,interests,and opinions.Based on their answers,the consumers are grouped into separate categories.Which of the following market segmentation approaches has Altron used in this scenario?

A) A priori segmentation
B) Psychographic segmentation
C) Social segmentation
D) Geographic segmentation