Childcare Inc

Multiple Choice

Childcare Inc.produces baby products.It provides product samples to parents-to-be in order to capture a share of their future purchases.It has created a website where parents can get expert parenting advice.It targets potential user groups who can be converted into heavy users.In this case, the company is using:

A) occasion segmentation.
B) loyalty segmentation.
C) geodemographic segmentation.
D) undifferentiated segmentation.
E) perceptual segmentation.