Lego Inc, a Manufacturer of Computers, Has Developed a Brand Image

Multiple Choice

Lego Inc., a manufacturer of computers, has developed a brand image by delivering high-quality products at affordable prices.This image results in customers choosing Lego's products over competing products.In this case, which of the following refers to Lego's strategy of creating a distinct and desirable understanding in the minds of consumers of what its product represents?

A) Locational excellence
B) Market segmentation
C) Target marketing
D) Market positioning
E) Downsizing