The Share of a Television Audience Indicates The

Multiple Choice

The share of a television audience indicates the:

A) percent of the defined target market that is exposed to a message at least once during the relevant time period
B) percent of those television sets in use at any time that are watching a particular program
C) average number of exposures of a message received by each member of the target market
D) percent of all households owning a television set that are watching a particular program
E) number of people who responded to a televised direct-response ad