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According to the Universal Advertising Standards Developed by the D'Arcy,Masius

Question 22

Multiple Choice

According to the universal advertising standards developed by the D'Arcy,Masius Benton & Bowles agency,a creative advertising message is built around a:


A) unique selling plan (USP)
B) strong brand image
C) power idea or a creative core
D) slice-of-life concept
E) dramatization

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