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    Advertising Promotion and other aspects
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    Exam 19: Consumer Sales Promotion: Sampling and Couponing
  5. Question
    Mail- and Media-Delivered Coupons Delay Reward but They Also Generate
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Mail- and Media-Delivered Coupons Delay Reward but They Also Generate

Question 69

Question 69

True/False

Mail- and media-delivered coupons delay reward but they also generate trial purchase behavior.

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