Multiple Choice
Consumers who take part in sales promotions receive utilitarian,or functional,benefits.Which of the following is NOT a functional benefit?
A) achieving a need for stimulation
B) reducing search and decision costs
C) obtaining improved product quality
D) obtaining monetary savings
E) All of these are correct.
Correct Answer:
Verified
Correct Answer:
Verified
Q14: Which of the following is a problem
Q15: Only a small amount of couponing occurs
Q16: Valpak Direct Marketing Systems _.<br>A) measures the effectiveness
Q17: Brand managers may hire specialized _ to
Q18: The percentage of all distributed coupons that
Q20: Promotions are used because they accomplish goals
Q21: Julie is on a tight budget and
Q22: In-store is the least used form of
Q23: What electronic check-out coupon program allows marketers
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