In the Context of Value and Alternative Evaluation, Which of the Following

Multiple Choice

In the context of value and alternative evaluation, which of the following statements is true of the way consumers process information to solve a problem?

A) Consumers almost never minimize the effort that they put into alternative evaluation and choice.
B) Consumers do not settle for a solution just because it is good enough to solve a problem.
C) Consumers often settle for a solution that is simply good enough to solve a problem.
D) Consumers almost always maximize the effort that they put into alternative evaluation and choice.