Narrative 1-4 in 2014,Coca-Cola and PepsiCo Launched Two Mid-Calorie Sodas,Coca-Cola Life and Life

Multiple Choice

Narrative 1-4
In 2014,Coca-Cola and PepsiCo launched two mid-calorie sodas,Coca-Cola Life and Pepsi Next (in Canada) ,banking on the health-conscious trend. Health-conscious consumers rejected the drinks en masse since one serving of the new drinks contains about a day's worth of sugar for women.
-Refer to Narrative 1-4. Which of Mintzberg's managerial roles would have been used to determine that a potential market niche existed for a lower-sugar cola?

A) the managerial role  
B) the informational role  
C) the decisional role  
D) the organizational role