The 4A's Definition of Integrated Marketing Communications Focuses On

Multiple Choice

The 4A's definition of integrated marketing communications focuses on:

A) the organizations creating a sustainable supply chain for developing a socially responsible business.
B) the fact that nonpersonal communications must be totally avoided for a better communications impact.
C) the employees keeping track of future prospects by maintaining a customer interaction tracker.
D) the development of bait-and-switch marketing activities in all organizations.
E) the process of using all forms of promotion to achieve maximum communication impact.