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    Exam 1: An Introduction to Integrated Marketing Communications
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    Retail/local Advertising Often Takes the Form Of
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Retail/local Advertising Often Takes the Form Of

Question 36

Question 36

Multiple Choice

Retail/local advertising often takes the form of:


A) trade advertising.
B) selective-demand advertising.
C) bait and switch advertising.
D) direct-action advertising.
E) indirect response advertising.

Correct Answer:

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