Max and a Few Other Entrepreneurs Start Their Own Social

Multiple Choice

Max and a few other entrepreneurs start their own social network.Initially, the site seems popular, but after a few months, traffic slows down, and Max and his colleagues realises that traffic has slowed, and people are not proactively engaging very much with the site.Max and his colleagues need to figure out a way to improve ________ for their site to be successful.

A) standards of behaviour
B) network effects
C) word of mouth
D) member contributions