Multiple Choice
The first major mass medium to be supported primarily by advertising in the United States was which of the following?
A) newspapers
B) radio
C) broadcast television
D) cable television
Correct Answer:
Verified
Correct Answer:
Verified
Q3: In 2006,the advertising industry revised its guidelines
Q4: An advertisement designed to reach an audience
Q5: One advantage of advertising on radio is
Q6: The advertising agency department responsible for deciding
Q7: A good advertising campaign can get people
Q9: In a brief essay,define what advertising clutter
Q10: Entrepreneur Elon Musk engaged in integrated marketing
Q11: William Paley became convinced of the potential
Q12: When Sony launched its PlayStation 2 video
Q13: Integrated marketing communication (IMC)campaigns typically involve _.<br>A)advertising<br>B)public