Jonathan Is a Creative Director at the Peet,Williams & Greene

Multiple Choice

Jonathan is a creative director at the Peet,Williams & Greene advertising agency.He spends an hour every morning reading publications like Advertising Age,The Wall Street Journal and Brand Week to gain a better understanding of what is happening in the world of marketing and advertising.This activity can be characterized as:

A) general preplanning input.
B) product-specific preplanning input.
C) verification research.
D) brainstorming.
E) problem detection research.