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  3. Study Set
    Advertising and Promotion Study Set 2
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    Exam 5: Establishing Objectives and Budgeting for the Promotional Program
  5. Question
    Under the DAGMAR Model,a(n)_____ Can Be Performed By,and Attributed to Advertising
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Under the DAGMAR Model,a(n)_____ Can Be Performed By,and Attributed to Advertising

Question 88

Question 88

Multiple Choice

Under the DAGMAR model,a(n) _____ can be performed by,and attributed to advertising rather than a combination of marketing factors.


A) advertising hierarchical plan
B) functional communication change
C) communications task
D) marketing task
E) advertising benchmark

Correct Answer:

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