Multiple Choice
An ad for Tums antacid shows a patron at a diner asking for Tums to alleviate his heartburn.The waitress points to a bowl that is filled with a jumble of Maalox,Rolaids,Tums and other antacids.The waitress says that all antacids are the same,and the patron then explains her to that Tums is the only antacid that has calcium.Tums is using:
A) one-sided advertising.
B) two-sided advertising.
C) comparative advertising.
D) verbal appeals.
E) refutation.
Correct Answer:

Verified
Correct Answer:
Verified
Q18: A direct mail piece advertising a collection
Q66: Humor is more commonly used and is
Q67: _ is defined as the amount of
Q68: Advertisers who want to advertise on Emmy-winning
Q69: Which of the following is a reason
Q70: Expertise and trustworthiness are very important when
Q72: Which of the following statements is true
Q74: An ad picturing a young boy using
Q75: When a communicator presents information on both
Q76: The commercial to convince people to stop