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    Contemporary Marketing Study Set 4
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    Exam 11: Developing and Managing Brand and Product Strategies
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    In Addition to Cars and Motorcycles, Honda Offers a Line
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In Addition to Cars and Motorcycles, Honda Offers a Line

Question 56

Question 56

True/False

In addition to cars and motorcycles, Honda offers a line of power equipment, including lawnmowers. All carry the Honda family brand name. This is an example of market penetration strategy.

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