Multiple Choice
Costco and American Express joined together to offer a Costco-American Express card that allows users to get rebates on their purchases at Costco while expanding the reach of American Express to Costco members.This is an example of _______.
A) Family branding
B) Store branding
C) Stand-alone branding
D) Co-branding
E) Licensing
Correct Answer:
Verified
Correct Answer:
Verified
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