Multiple Choice
When promoting products and writing sales letters, which of the following is legal?
A) Including a "puffery" statement such as We offer the best service in the industry!
B) Using a celebrity's name or likeness in a sales message without his or her permission
C) Telling people they are sweepstakes winners or finalists when they really aren't
D) All of these choices are illegal.
Correct Answer:

Verified
Correct Answer:
Verified
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