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    Contemporary Marketing Study Set 3
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    Exam 13: Pricing Concepts
  5. Question
    Prestige Pricing Establishes a Relatively High Price to Develop and Maintain
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Prestige Pricing Establishes a Relatively High Price to Develop and Maintain

Question 106

Question 106

True/False

Prestige pricing establishes a relatively high price to develop and maintain an image of quality and exclusiveness that appeals to status-conscious consumers.

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