Silk Industries LLC Silk Industries LLC Comprises Two Major Divisions: Consumer Products and Consumer
Multiple Choice
Silk Industries LLC
Silk Industries LLC comprises two major divisions: consumer products and industrial products.The consumer product line of the company is well-recognized and consists of loyal customers worldwide.The management is considering different types of promotional strategies for the two product divisions.
-Which of the following would be most appropriate for its consumer product line?
A) horizontal integration
B) vertical integration
C) push strategy
D) pull strategy
Correct Answer:

Verified
Correct Answer:
Verified
Q26: Which of the following communication strategies uses
Q28: _ refers to the number of intermediaries
Q31: A pricing policy in which one selling
Q49: _ are imitation products passed off as
Q67: A _ is used for a product's
Q78: Silk Industries LLC<br>Silk Industries LLC comprises two
Q79: In marketing,distribution is the process of sending
Q88: Which of the following communication strategies adapts
Q96: _ refers to anything that disrupts the
Q98: Antidumping tariffs punish producers in the offending