Each Phase of the Strategic Marketing Process Creates Its Own

Multiple Choice

Each phase of the strategic marketing process creates its own unique type of output report. Which of the following would be associated with the evaluation phase?

A) performance reviews for key personnel
B) corrective action memos, triggered by comparing results with plans, often using the firm's marketing metrics and displayed in marketing dashboards
C) sales reports using the firm's marketing metrics and dashboards
D) action memos that tell who is to do what by when
E) marketing plans that define goals with the pertinent marketing metrics and the marketing mix strategies to achieve them