General Mills Is Concerned with Both Selling Its Products and Brands

Multiple Choice

General Mills is concerned with both selling its products and brands in countries around the world and obtaining ideas for new products from anyone anywhere who has a great product or technology. You can send General Mills your great new-product or technology idea through its Internet portal if the product or technology can

A) fit into the General Mills or Nestlé distribution systems.
B) be copyrighted or patented in North America and Western Europe.
C) uniquely meet a large unmet consumer need.
D) be a totally new product category outside of General Mills' existing product lines.
E) facilitate the new General Mills diversification strategy by being a product or technology unrelated to consumer foods.