Brand Extensions Is the Practice of

Multiple Choice

Brand extensions is the practice of

A) manufacturing a product under a new name that consumers will view as an entirely new product line.
B) manufacturing a new product with the same brand name for a new market segment in the same product class.
C) manufacturing accessory products for the base offering, such as Barbie clothes for Barbie dolls.
D) licensing another firm to manufacture modified versions of the original product.
E) applying the current brand name to enter a completely different product class.