A Confectionery Company Pays a Fee to a Retailer to Place

Multiple Choice

A confectionery company pays a fee to a retailer to place its products near the checkout counter.By doing so, the confectionery company hopes to tempt customers to make impulse purchases.In this example, the fee paid to the retailer is a(n) :

A) markdown.
B) advertising allowance.
C) odd price.
D) listing allowance.
E) rebate.