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    Exam 9: Segmentation,Targeting,and Positioning
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    Adidas Group Owns Reebok,Rockport,and Greg Norman Brands
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Adidas Group Owns Reebok,Rockport,and Greg Norman Brands

Question 26

Question 26

Multiple Choice

Adidas Group owns Reebok,Rockport,and Greg Norman brands.Adidas uses the different brands to pursue a(n) __________ strategy.


A) concentrated targeting
B) micromarketing
C) benefit targeting
D) differentiated targeting
E) undifferentiated targeting

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