Multiple Choice
As it pertains to international segmentation,unique segmentation is used when
A) a firm can identify a group of consumers with common needs and wants that spans the entire globe.
B) the similarity in needs and wants only extends across the region or several countries.
C) a product offering has market appeal only in English-speaking regions.
D) the similarity in needs and wants exists within one country.
E) a product offering has market appeal in several countries.
Correct Answer:
Verified
Correct Answer:
Verified
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