Multiple Choice
After Carson opened up his new sports bar/restaurant,he determined that students from the nearby college campus will provide him with the best opportunity to maximize sales,so he is concentrating his marketing efforts on this group which will be his
A) marketing segment.
B) target sector.
C) target market.
D) primary market.
E) primary segment.
Correct Answer:

Verified
Correct Answer:
Verified
Q34: Behavioral segmentation is often the most difficult
Q84: You are a financial planner who uses
Q109: If a market segment is _, a
Q134: An auto insurance company segmented its market
Q135: When highlighting a product's competitive advantage based
Q136: The fact that you see a Starbucks
Q138: Which market segment criteria refers to the
Q139: When a company evaluates each market segment
Q140: Describe the four major bases of consumer
Q142: Which international segmentation base usually results in