Multiple Choice
Rico's firm manufactures homemade salsa.His product is sold around the country,but he adds extra jalapenos to his product sold in Texas,New Mexico,and Arizona because those customers prefer the extra heat and spice.Rico also markets the product differently based on the region of the country where it is sold.This represents what type of targeting strategy?
A) undifferentiated
B) niche
C) concentrated
D) differentiated
E) geographic
Correct Answer:
Verified
Correct Answer:
Verified
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