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    Retailing Management Study Set 1
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    Exam 15: Retail Communication Mix
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    What Can a Retailer Do to Build the Brand Equity
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What Can a Retailer Do to Build the Brand Equity

Question 71

Question 71

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What can a retailer do to build the brand equity of its firm or private-label merchandise?

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In order for a retailer to build the bra...

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