The Growing Interest in Do-Not Mail Legislation, the Concern for "Green

Multiple Choice

The growing interest in do-not mail legislation, the concern for "green" mailings and catalogs, and the possibility of the U.S.Postal Service reducing delivery to five days have caused direct-mail and catalog retailers to

A) switch to online catalogs and direct customer e-mail advertisements.
B) search for ways to improve efficiency and provide additional customer value.
C) use thinner lightweight paper products.
D) ban the use of non-personal mail to communities who are environmentally conscious.
E) make more use of non-automated telemarketing.