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A(n) __________ Question Allows Respondents to Express Opinions, Ideas, or Behaviors

Question 226

Multiple Choice

A(n) __________ question allows respondents to express opinions, ideas, or behaviors in their own words without being forced to choose among alternatives that have been predetermined by a marketing researcher.


A) dichotomous
B) open-ended
C) close-ended
D) attitudinal
E) semantic differential

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