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Chrissy Is a Marketing Manager for a Large Clothing Retail

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Chrissy is a marketing manager for a large clothing retail store.Recently she was switched from one of its discount stores to one of its high-end stores.Since Chrissy is going to be working in a new retail market, she wants to understand the characteristics of retailers in this market.Why would she want to know that? What criteria would she use to determine the characteristics of retailers?

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Understanding these characteristics is e...

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