Small Electronics Company Manufactures a Line of Low- to Moderate-Quality

Multiple Choice

small electronics company manufactures a line of low- to moderate-quality stereo components that are distributed through wholesalers to mass-market retailers such as Walmart.The electronics company has begun production of a small line of high-quality,professional studio-model components.How should the small electronics company best distribute its new products?

A) use its established indirect marketing channel
B) distribute directly to mass market consumers
C) distribute through agents who sell to specialty electronics stores that will feature the new line
D) sell directly to specialty electronics stores that will feature the new line
E) establish its own chain of electronics retail stores