Tom Monahan,a Business Creativity Coach,says That Every New Idea Is

Multiple Choice

Tom Monahan,a business creativity coach,says that every new idea is merely a spin of an old idea.A company that enters the market by offering a product or service that is somewhat new and sufficiently different in order to create value for customers by capitalizing on current trends is using which new entry strategy?

A) imitative
B) pioneering
C) differentiated
D) adaptive