After a Marketer Has Identified Customers and Gets to Know

Multiple Choice

After a marketer has identified customers and gets to know them in as much detail as possible,then the marketer ________.

A) must interact with the customers and find ways to improve cost efficiency
B) needs to differentiate these customers in terms of only their value to the company
C) needs to differentiate these customers in terms of both their needs and their value to the company
D) must strive toward effectiveness of the interactions with the customers
E) needs to customise some aspects of the products or services they offer to each customer