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    Marketing Real People Real Choices Study Set 2
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    Exam 5: Consumer Behaviour: How and Why We Buy
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    Jane's Elderly Aunt Wants a Cashmere Blanket
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Jane's Elderly Aunt Wants a Cashmere Blanket

Question 100

Question 100

Multiple Choice

Jane's elderly aunt wants a cashmere blanket.


A) reference groups
B) time pressures
C) opinion leaders
D) sociocultural trends
E) All of the above

Correct Answer:

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