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A Firm Develops a Satisfactory Product/service,evaluates the Total Expense of the Product/service,and

Question 178

Multiple Choice

A firm develops a satisfactory product/service,evaluates the total expense of the product/service,and sets a price that covers all expenses and a target profit.This type of pricing is product/service driven.What is being described?


A) marginal revenue-based pricing
B) market-driven pricing
C) cost-based pricing
D) demand-based pricing

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