Multiple Choice
Tom likes to drink scotch whiskey.He was familiar with the Johnny Walker brand,which he purchased for around $30.When he found a bottle of Johnny Walker Black Label priced at more than $200,he was positive that it would be a much finer whiskey.For Tom,what indicated quality?
A) selective pricing
B) premium pricing
C) exclusive pricing
D) prestige pricing
Correct Answer:
Verified
Correct Answer:
Verified
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