Which of the Following Observations Concerning Planning Strategies for International

Multiple Choice

Which of the following observations concerning planning strategies for international markets is FALSE?

A) A marketing manager should know that relying on intuition or personal experience may be misleading.
B) A marketing manager should know that understanding local cultural differences is of no real value.
C) A marketing manager should know that consumers in a foreign culture are probably bound by some similar cultural forces.
D) A marketing manager should involve locals who have a better chance of understanding the interests of customers.
E) A marketing manager should understand that many specific influences do not generalize from one culture to another.