Consumers Are Generally Willing to Spend More Time Researching Cars

Multiple Choice

Consumers are generally willing to spend more time researching cars before making a purchase than they do researching paper towels because:

A) ​the cost of gathering information about paper towels is very small
B) ​the cost of gathering information about cars is less than the cost of gathering information about paper towels
C) ​the cost of gathering information about cars is less than the cost of gathering information about paper towels.
D) ​the net benefit from gathering additional information about paper towels is likely much greater than the net benefit derived from gathering additional information about cars.